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A basic responsive HTML email template

15th May 2020 /
Basic Responsive HTML Email Template

Sometimes all you need is a basic email template that is responsive. This is a great start to building your own custom templates for Mailchimp, aWeber or any other email system.

If you just want something thats using basic email structure this is for you. It’s responsive and will work great on any devices, check out the github description for how it works and what you should do to make sure your templates are validated and will work correctly.

The start of Notification.Design

13th May 2020 /
iPhone notification from Notification Design

It has now been just over a year since we started Good Email Design and are happy to announce we will be rebranding to Notification Design.

This not only better describes what we want to work towards but feel that email is now just part of one of the ways a business can notify a customer. It is important to have consistent design across the use of notifications.

Good Email Design will always be a part of notifications and the hope is to branch out into further design choices and systems that can help. With the launch of new tools to handle SMS messaging and client management keeping your messages on point and having a design language that represents your brand has never been more imporant.

We welcome you to join us on this journey of discovery into notification design and hope 2020 improves for all us small business owners.

Lets be smart about contacting our customer bases.

Notification Design Team.

Auto-Magically Branded Email Templates for SaaS

16th December 2019 /

Running a SaaS company or launching a product? This tool will help you cross “email templates” off your to-do list. Enter your domain, and our Email Template Generator will create the 14 most important SaaS email templates, branded with your logo and colours!

An Intro to Dynamic Emails

15th September 2019 /

On July 2, 2019, Google announced Dynamic Emails will have general availability and launch on by default for all domains.

So what is Dynamic Emails and why is it important to my business?

With dynamic email, you can easily take action directly from within an email message. Actions like confirming an RSVP to an event, or filling out a simple questionnaire, browsing a catalogue or simply responding to a comment.

In the example above you can see a typical Gmail inbox, the user clicks an email from a hotel booking platform and can navigate available rooms on a slider, pick one to view more details and even navigate into the reviews all within the context of an email.

This gives you an advantage of grabbing the readers attention and presenting valuable information without them navigating away.

This is all part of Google’s rollout of AMP for Gmail. It certainly is interesting times for email marketing. Interested in finding out how?

Email Love

6th August 2019 /

Rob Hope created Email Love out of a frustration for finding good email resources, he has a passion for good design and we can’t recommend his websites enough, check out One Page Love and of course Email Love.

What makes Email Love unique to me is it’s a transparent business and Rob discusses how he is building up the project from scratch in his YouTube series.

You are here for Email resources though and we highly recommend Rob’s blog for more inspiration.

AMP Mail

8th July 2019 /
AMP Mail

AMP Email will let anyone send users dynamic content. These flexible emails will let readers update forms, complete polls, fill out surveys and more, all from their inbox.

Designing these emails can be hard and it’s an ever-changing standard. AMP Mail is offering a free email template you can play around with today, as well as a full pack of AMP Emails out in August.

AMP is an open standard that will let brands send interactive, dynamic emails to users. Complete forms, provide nav menus, carousels, galleries, surveys light boxes and more, all from a single email. Imagine the possibilities for your business.

Download your free template on their website.

Pre-orders for the Template Pack is also available now 🎉


4th July 2019 /

Tech Letter App is a product built in just 24-hours by Swizec. It helps you build better technical newsletters by using markdown to generate a newsletter template.

It’s a great tool to save time and if you want a proven template that will work on many devices. I use this myself for this blog.

Newsletter2Go Blog

4th July 2019 /
Newsletter2Go blog

If you have ever wondered how to design your own HTML newsletter from scratch this guide teaches you how to do it using Adobe Photoshop, InDesign, Illustrator and Adobe XD.

It’s quite an in-depth approach and if you are looking for something unique and adapt with the Adobe suite of programmes it’s certainly worth a try.

Newsletter2Go do have a email designer built in their email marketing software, they mention this is the quickest alternative to newsletter coding but I have yet to try it. If you give this a go do let me know how you got on.

The Daily Egg Blog

3rd July 2019 /

You may not have heard of Crazyegg but they provide the tools to track users on your website and give you the metrics such as heatmaps to know what needs improving.

They also release great content on their blog and this article is around designing an email template for a newsletter. It’s a good overview of what you need to consider.

Cerberus Template

3rd July 2019 /

A few simple, but solid patterns for responsive HTML emails. Even in Outlook and Gmail.

Coding regular emails is hard enough by itself. Making them responsive shouldn’t add to the headache. A few simple, but solid patterns are all that’s needed to optimize emails for small screens.

That’s what Cerberus is.

It’s just a few responsive email patterns that go a long way. The code blocks are compartmentalized so they may be used, removed, combined, and nested to build an email.

Each template contains code comments and has good support among popular email clients.

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